Business Opportunity Lead Strategies - What They Will Certainly Not Inform You

Business opportunity lead brokers don't always tell you the entire story. They generally don't explain where they're getting their traffic, what offer the lead responded to, or how many times the lead will be sold.

Regrettably, these three aspects are important to judging the quality of a business opportunity lead.

First of all, let's consider the source of traffic.

To make this easy, let's consider an illustration from the real-world: billboard advertising.

Most people have already been through it, before, you're driving down the road, merrily singing along to no matter what song's on the radio (or, if you're an online marketing junkie like me, the latest training audio on CD,) when all of a sudden a sign on the side of the highway catches your eye.

Besides the actual billboard, and the ad put on it, can you guess the single greatest factor in its overall success? Yes it's true: location, location, location.

Place your billboard on a rural country road, and you'll have "rural country" people responding to your offer. However, place that same billboard ad on the main commuter route leading into the city and you'll get a totally different business opportunity lead.

The same is true online. Is your business opportunity lead broker putting their advertisement on rural country roads (some crappy celebrity chat website,) or on the main thoroughfare for executive commuters? (The Wall Street Journal.)

Second, let's consider the "offer."

What did the ad assure the business opportunity lead? What is their requirement? They responded to the ad for a purpose, and while your broker might be hinting that they're interested in an online business, that's not always the case.

Back when I still purchased leads, I remember buying a batch of business opportunity seeker leads from a new source.

After making my first hundred calls, it was clear to me that none of the leads I bought were seriously interested in starting an online business. Actually, they had been responding to an advert offering them an opportunity to win a free computer.

Therefore, the offer is crucial and can't be overlooked. It makes the difference between a business opportunity lead which is interested, also thrilled, to talk about your opportunity versus wasted money.

Lastly, knowing how often the business opportunity lead has (and ever will be) sold is crucial.

In actual fact, your typical business opportunity lead is not willing to whip out their credit card and enroll in an opportunity straight away. Instead, they're curious investigating carefully dipping their toe in the water and doing their research.

I can agree, it often takes time -- a lot of time -- for someone to decide to enroll in a business opportunity. That's why they're an opportunity seeker and not an opportunity buyer.

Just lately, I had someone become a member of my team who had been on my mailing list, receiving periodic emails from me, for more than eight months. Thus, don't let a broker say, "This lead is yours, exclusively, for the first 30 days."

Then what? They get brimmed over by my competitors. No thank you.

So what's the answer?

Honestly, I stopped buying leads altogether. After wasting literally lots of money purchasing every type of business opportunity lead out there -- $.10 cent leads, $25 so-called "guaranteed signups" and everything in between -- I realized it was a complete and total waste of money.

The truth is, making your own leads is better. You handle the source of traffic, you manage the offer (and therefore, the lead's expectation,) and they are yours exclusively to follow-up with until they're willing to become a member of your business opportunity.

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