How To Choose & Compare the Best Multivitamin Supplement Products
Key Tips to Choosing the Best Vitamin Brand
by Glenn Reschke
What is the best vitamin or nutritional
supplement? How can you tell?
It can be maddening sorting through the unending number of vitamins on the market
Based on my over 25 years of experience, I feel I can offer to you some simple yet effective tips
when choosing quality vitamin supplements for not all supplements are created equal.
Until there is a medical review of emerging nutrition supplements, hopefully this short article
will be that guide for you.
Clearly, it’s vitally important to your health that you choose vitamins that are actually USED or
assimilated by the body and not quickly eliminated.
Did you know that 90% of vitamins are actually urinated out?
Don’t believe me? Try this simple test.
Take an off-the-shelf vitamin brand, follow their recommended daily allowance and within an hour, sometimes
less, you will urinate it out — and your urine will have a significantly
darker yellow color.
I know talking about body elimination is not something one talks about at parties,
but it is important to understand what is happening here.
Why does that happen?
It’s because the vast majority of vitamin supplement
products are not assimilated by the body and because they are in fact literally not capable of being utilized
or assimilated by the body.
Yet the supplement industry of which vitamin or nutritional supplements are a part, are a literal
multi-billion dollar a year enterprise.
Without any further adieu, here are the key things to look for when choosing quality vitamin
- Product Development and Nutrient Reactions: The supplement you're considering
should be rigorously tested and its creation process overseen by certified professionals. Vitamins work in a
precise symbiotic synergism. Getting optimal assimilation is 0% art, 100% science. In other words, the
multi-vitamin should be scientifically formulated and each batch should be
certified (see point #2).
- Manufacturing Procedures: These should utilize pharmaceutical blending not paddle/ribbon
blender-type mixers. In addition, contact the company to ask if they have a Certificate of Analysis (COA) on
file, confirming the potency of each batch. If the company ignores you or hesitates, that’s not a good sign.
Lastly, you should select a supplement maker that adheres to pharmaceutical GMP compliance — this is the
highest standard possible.
- Optimal Delivery System: The supplement should have enteric coating for optimal assimilation
in the human system. This is critical yet almost nobody considers this when choosing a vitamin. If they
did, they would save a lot of money.
- Product Quality & Freshness: The ingredients the vitamins are made from should be made in
smaller batches with the manufacturing process NOT outsourced out to other manufacturers.
Remember, most vitamin and mineral supplement makers, as ill as herbal product manufacturers are unregulated by
the FDA. While this has its pros and cons, a vast majority of supplements don’t even insert the claimed
ingredients into the supplement and contamination is a legitimate threat (again, this is why you want
pharmaceutical GMP compliance).
- Nutraceutical Quality: You want a vitamin or supplement product that is pharmaceutical grade
quality. Again, look for vitamins that are enteric coated.
- Value for Money: They should be inexpensive yet provide discernible benefits. However, with
that said, the old saying of "you get what you pay for" is true. For a nutraceutical-quality, pharmaceutical
grade supplement, expect to pay $45 to $50 or so per 30-day supply. You get what you pay for. In the long run,
paying for quality is never dumb.
- Vitamins & Co-Factors, Standardized Herbal Extracts, Amino Acids, Active Enzymes, & Essential
Minerals and Trace Elements. Ideally, a multi-vitamin should have vitamins but the necessary co-factors
along with the other elements mentioned in the bullet point #7. The more comprehensive containing a broad range
of synergistic nutrients and micro-nutrients is essential for maximum impact.
- Excipients. The "excipients" should be the highest quality. Ask the vitamin manufacturer as
to what specific excipients they’re using. Excipients are the binding agents that hold together the vitamin
tablet. Excipients are substances that are added to vitamin formulas or tablets that bind while not providing
nutritive value. Examples of excipients include monoglycerides, magnesium stearate, modified food starch, etc.
Some vitamin companies even use silica — or what people usually refer to as "sand" — as an excipient.
- Easy to Use: They should be easily ingestable at any time.
- Product Delivery: The supplement should be easy to order and shipping should ideally be
- Money-Back Guarantee: The longer the guarantee, the better. Look for guarantees longer than
30 days. You want 120 days or more. The longer the guarantee, the more convinced the manufacturer is of their
- Contact Information: It should be very easy to contact the company via phone and email.
Another key component of vitamin potency comparison is the manufacturing process. There are four main areas of
manufacturing that are relevant here, i.e., scientific formulation, potency of ingredients (I’ve already discussed
that), type of facility, and verification of ingredients on label. Let’s discuss them now in more depth.
When doing a vitamin product comparison, the ideal supplement should be scientifically formulated yet literally
almost all of the supplements on the market worldwide are not.
It’s critical that in a vitamin product with many nutrients be formed with scientific knowledge at the
cellular level. Did you know that some vitamins cancel each other out and some need other minerals to do their
For example, Vitamin D actually enhances calcium absorption in the body, and inhibits its excretion by the
kidneys, yet boron is important for calcium utilization; vitamin B5 is critical to metabolizing amino acids.
In addition, a good vitamin will stimulate the liver to make CoEnzymeQ10 thus avoiding the need to purchase this
important but expensive ingredient, (unless the user is taking a statin drug).
Type of Facility
In the vitamin potency comparison process you may be engaged in, look for GMP certified facilities that are
regularly inspected by government authorities. Do you think this irrelevant? Supplement fraud is utterly
Here’s one example.
As reported by Medscape January 24, 2000, "High levels of polychlorinated biphenyls (PCBs) have been identified
in five brands of shark liver oil capsules that are available internationally over-the-counter." PCBs are toxic to
In another study done by Time Magazine as reported July 31, 2000, eight of 21 brands tested we’re found to have
pesticides and lead. This dovetails into my next point, verification of ingredients.
Pharmaceutical cGMP compliant (current Good Manufacturing Practices) facilities verify not only purity and
potency of ingredients, but they also validate the existence of label proclaimed ingredients.
Many so-called vitamin manufactuers actually don’t have the ingredients in the vitamin as stated on the label!
Such fraud is commonplace, unfortunately.
Specifics About Enteric Coating
I referred to enteric coating earlier in this report but now let’s discuss it in depth. Before we discuss this,
however, please don’t underestimate the importance of the delivery system. This is absolutely vital! In fact, most
don’t even consider it and it is the most important aspect of the vitamin outside of the formulation of the
Without a good delivery system a supplement is rendered useless.
Many supplements will pass through the body with the active ingredients never being released. Other supplements
will lose their efficacy when active ingredients are released in the stomach and they are converted to less potent
‘salt’ forms by the hydrochloric acid present in the stomach.
The design of good supplements uses two techniques to ensure that the active ingredients reach the liver
via the blood stream for distribution to various body organs and cells.
Look for a synergistic, scientifically engineered blend with all ingredients assessed at molecular level to
ensure synergy, safety and effectiveness.
This is crucial because when some ingredients are combined they will help create other substances in the body.
For a vitamin manufacturer to enteric coat their vitamins says a lot about the quality they want to give their
customers for it is expensive and sophisticated to do so.
Enteric coating is an inert substance that protects the active ingredients. It encases the active ingredients
using the technology known as enteric coating — the same coating almost all pharmaceutical drugs have.
This enables the active ingredients to be released in the upper intestine (the duodenum), thus avoiding damage
to any of the nutrients.
It binds various active ingredients with larger molecular size to selected enzymes which when released in the upper
intestine break the molecules down to a smaller size to enable easy transfer of the nutrients through the
intestinal wall into the blood stream and then on to the liver.
This delivery system enables the tablets to pass through your stomach undamaged by the harsh stomach acids. When
your enteric-coated vitamin tablets go into the alkaline environment of the duodenum (the first part of your small
intestine), the enteric coating dissolves in 20 to 30 minutes.
Once that is accomplished, the active ingredients of the vitamin tablets are released over a period of 25 to 35
This happens before the tablets finish its journey through your duodenum. The end result is that the active
ingredients are absorbed into the bloodstream.
So, now you can see why you should only settle for the sophisticated enteric coated delivery system. To settle
for run-of-the-mill vitamins is a waste of money for you’re almost literally flushing your money down the
Key Nutrients to Look For in Nutritional Supplements
When engaging in the rating of multiple vitamins, consider this: Optimum multivitamins need more than just basic
vitamins and minerals. Look for other specialty nutrients that include:
- Potent herbal
- Antioxidant combinations
- Preventative ingredients
- Broad spectrum combinations of nutrients -- important for creating a synergistic effect in the body.
It is only in the last 10 years or so that herbals have begun to be more accepted by the public. They've long
been demonized by an entrenched Western medical establishment who wanted to maintain the status quo as well as
their profit margins.
Did you know, for example, that the cholesterol lowering drug
industry is a $20 billion dollar a year industry? If you came on their turf with herbal medicine
interventions that not only lower your cholesterol but do it safely with no side effects at a literal fraction of
the cost, that was and is most disconcerting to them.
It's still egregious but progress has been made. Herbals like ginger, olive leaf, and red clover have potent
compounds that improve blood pressure, thin the blood, and strengthen the immune system
There you have it. Follow these guidelines and you will not only save money but you will get the best supplement
If you only remember one thing from this report, remember this: You want pharmaceutical grade quality
supplements. Anything less is a waste of money and you’re being taken.
After literally looking years for the best supplements around, I found a company that meets all
these criteria discussed in this free report.
I was at first skeptical as so many vitamins I’ve tried in the past didn’t come anywhere near close to their
promised benefits (read my home page to see just how jaded I was).
As this company has a one-year, 100% money-back guarantee,
though, that persuaded me to give it a try.
No company offers that kind of guarantee unless they are absolutely sure their products are top quality.
Moreover, they actually guarantee a minimum of 80 percent assimilability! That is, to the best of my knowledge
unprecedented in the supplement or vitamin industry.
Of course, you won't be able to quantify the exact percentage of bio-assimilation without your system. However,
you will feel the difference in your health. I know I did and it was tangible.
When I decided to give them a shot, I thought if they’re willing to back up their products with such a
bullet-proof guarantee, they must be really confident in their line of products.
So, I gave them a test period and I literally and immediately felt better. I’ve been taking their vitamins
now for five and a half years and have improved my health commensurately.
I realize now I felt better as I had a vitamin deficit and such a feeling of "flushing" is common to those who
don’t have enough critical vitamins and minerals in their system. Of course, everybody’s different and you might
have another effect.
I take these vitamins on a daily basis. (Or, I take their other supplements, e.g., their bee pollen supplement
or their fish oil supplements.)
They have female specific vitamin as well as male specific vitamins that are formulated with the differences of the sexes in mind. Many
consider them to be respectively the best multivitamin for women and the best multivitamin for men on the market
This company is based in New Zealand and in their country, vitamin supplements are
actually required to adhere to the same quality standards that drug manufacturers in the US are required to
As you may know, vitamin manufacturers are not regulated in the US and that may be why there is so much
dishonesty and fraud being committed right now with the supplement industry.
I had to go out of the US to find my supplements (they ship anywhere in the world with orders over $60 USD
getting you free shipping).
Even without qualifying for free shipping their shipping prices are comparable to prices in the domestic US.
Delivery only takes 4 to 10 business days. I live in California, USA and get mine in four to five days
I recommend them heartily without reservation.
You can find out more about their product line here by clicking the graphic above.
Yours in health,